Abstract

Incidence of HIV diagnoses is higher in Black men who have sex with men (BMSM) than any other socio-demographic population in the United States. BMSM account for 26% of all new HIV diagnoses in the U.S. yet make up an estimated 1% of the U.S population. In 2017, Centers for Disease Control and Prevention (CDC) predicted 50% of BMSM would be diagnosed with HIV in their lifetime. Oral HIV pre-exposure prophylactic (PrEP) medications developed to prevent sexual transmission of HIV are 95-99% effective. However, Blacks represent only 10% of PrEP prescriptions. Targeted Social Marketing initiatives on Instagram need to be explored as a potential channel for informing BMSM about the benefits of PrEP and encouraging use.

Description

This dissertation has also been disseminated through the ProQuest Dissertations and Theses database. Dissertation/thesis number: 27998626; ProQuest document ID: 2418784593. The author still retains copyright.

Author Details

James Q. Simmons, DNP, MSN, RN, AGACNP-BC, BS Journalism & Mass Communications

Sigma Membership

Gamma Tau at-Large

Type

Dissertation

Format Type

Text-based Document

Study Design/Type

Quality Improvement

Research Approach

Pilot/Exploratory Study

Keywords:

HIV, Instagram, Prep, Prophylaxis, Social Media, Black Men, Sexual Intercourse

Advisor

Dorothy Wiley

Second Advisor

Catherine Carpenter

Third Advisor

Suzette Glasner-Edwards

Fourth Advisor

Huibrie Pieters

Degree

DNP

Degree Grantor

University of California, Los Angeles

Degree Year

2020

Rights Holder

All rights reserved by the author(s) and/or publisher(s) listed in this item record unless relinquished in whole or part by a rights notation or a Creative Commons License present in this item record.

All permission requests should be directed accordingly and not to the Sigma Repository.

All submitting authors or publishers have affirmed that when using material in their work where they do not own copyright, they have obtained permission of the copyright holder prior to submission and the rights holder has been acknowledged as necessary.

Review Type

None: Degree-based Submission

Acquisition

Proxy-submission

Date of Issue

2021-08-06

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