Abstract
A nursing organization's Facebook administrator and webmaster collaborated to formulate a social media plan. Several strategies were used in the hopes of increasing engagement and membership in the organization. Strategies for Facebook included liking relevant group pages, highlighting member achievements and presentations, posting photos, sharing other relevant information, and frequent postings. Other strategies included coordinating social media and the website, for example, posting information on Facebook with links to the website for more information. The "contact us" and "membership" buttons on the Facebook page link back to the website.
Activity on the Facebook page resulted in increased reach and was associated with more website visitors and webpage views, especially around the time of events sponsored by the organization. Since the implementation of the new strategies, there has been a sustained increase in reach. No specific post was associated with more engagement on the Facebook page; however, it was obvious that posting something frequently was the best way to maintain engagement. Membership increased 131% following the social media strategies, from 26 members to 60 members. Thirty nine members joined after conferences were advertised on Facebook and the website. E-commerce capability made joining the organization and registering for the conferences convenient.
Social media is an effective and relatively inexpensive way to increase involvement, engagement, and membership in professional nursing organizations.
Sigma Membership
Epsilon Psi, Xi Upsilon
Lead Author Affiliation
Carilion Clinic, Roanoke Memorial Hospital, Roanoke, Virginia, USA
Type
Poster
Format Type
Text-based Document
Study Design/Type
N/A
Research Approach
N/A
Keywords:
Social Media, Member Engagement, Nursing Organization, Marketing
Recommended Citation
Lucas, Amy and Ward, Cynthia W., "Using social media to increase engagement in nursing organizations" (2019). General Submissions: Presenations (Oral and Poster). 18.
https://www.sigmarepository.org/gen_sub_presentations/2016/posters/18
Conference Name
AMSN Annual Convention
Conference Host
Academy of Medical-Surgical Nurses
Conference Location
Washington, D.C., USA
Conference Year
2016
Rights Holder
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Review Type
Abstract Review Only: Reviewed by Event Host
Acquisition
Self-submission
Using social media to increase engagement in nursing organizations
Washington, D.C., USA
A nursing organization's Facebook administrator and webmaster collaborated to formulate a social media plan. Several strategies were used in the hopes of increasing engagement and membership in the organization. Strategies for Facebook included liking relevant group pages, highlighting member achievements and presentations, posting photos, sharing other relevant information, and frequent postings. Other strategies included coordinating social media and the website, for example, posting information on Facebook with links to the website for more information. The "contact us" and "membership" buttons on the Facebook page link back to the website.
Activity on the Facebook page resulted in increased reach and was associated with more website visitors and webpage views, especially around the time of events sponsored by the organization. Since the implementation of the new strategies, there has been a sustained increase in reach. No specific post was associated with more engagement on the Facebook page; however, it was obvious that posting something frequently was the best way to maintain engagement. Membership increased 131% following the social media strategies, from 26 members to 60 members. Thirty nine members joined after conferences were advertised on Facebook and the website. E-commerce capability made joining the organization and registering for the conferences convenient.
Social media is an effective and relatively inexpensive way to increase involvement, engagement, and membership in professional nursing organizations.