Abstract
Everyone has a personal and professional brand. You may not be managing your brand consciously and it could be hurting your career now and in the future. What comprises your personal professional brand? What does your online presence look like? Who are you appealing too? Are you involved in career networking? This presentation will give you tips on managing your brand on social media, ways to promote a positive brand through networking, and review research.
Define desirable characteristics that you want to convey through your own mission, vision, and value statements. Review findings from research studies regarding leadership characteristics that you may want to convey. Are you purposefully participating or are you doing someone else's to-do list?
Why do we wait to send an email for 24 hours and not apply the same types of filters to our social media and in-person communication? Look at personal filters that you can apply to change your brand image. Utilize social media to your advantage. Social media can be consuming but it can also be a tool for success.
Ensure you have your elevator speech ready before any networking opportunity.
Are the activities that you participate in supporting your purpose? Are you wasting your time or are you aligning with your goals? Choose activities, committees and projects that help define your brand. Ensure the things that you are involved in are helping support your purpose because they are defining your brand.
The attached slides are formatted to include the presenters notes.
Sigma Membership
Beta Rho at-Large
Lead Author Affiliation
Sigma Theta Tau International, Indianapolis, Indiana, USA
Type
Presentation
Format Type
Text-based Document
Study Design/Type
N/A
Research Approach
N/A
Keywords:
Professional Branding, Personal Branding, Professionalism, Professional Image, Networking, Interprofessional Networking, Accountability Coach, Personal Filter, Social Media
Recommended Citation
Gray, Sarah E., "Professional branding: What's your cattle iron brand?" (2017). General Submissions: Presenations (Oral and Poster). 92.
https://www.sigmarepository.org/gen_sub_presentations/2017/presentations/92
Conference Name
Emergency Nursing 2017
Conference Host
Emergency Nurses Association
Conference Location
St. Louis, Missouri, USA
Conference Year
2017
Rights Holder
All rights reserved by the author(s) and/or publisher(s) listed in this item record unless relinquished in whole or part by a rights notation or a Creative Commons License present in this item record.
All permission requests should be directed accordingly and not to the Sigma Repository.
All submitting authors or publishers have affirmed that when using material in their work where they do not own copyright, they have obtained permission of the copyright holder prior to submission and the rights holder has been acknowledged as necessary.
Review Type
Abstract Review Only: Reviewed by Event Host
Acquisition
Proxy-submission
Professional branding: What's your cattle iron brand?
St. Louis, Missouri, USA
Everyone has a personal and professional brand. You may not be managing your brand consciously and it could be hurting your career now and in the future. What comprises your personal professional brand? What does your online presence look like? Who are you appealing too? Are you involved in career networking? This presentation will give you tips on managing your brand on social media, ways to promote a positive brand through networking, and review research.
Define desirable characteristics that you want to convey through your own mission, vision, and value statements. Review findings from research studies regarding leadership characteristics that you may want to convey. Are you purposefully participating or are you doing someone else's to-do list?
Why do we wait to send an email for 24 hours and not apply the same types of filters to our social media and in-person communication? Look at personal filters that you can apply to change your brand image. Utilize social media to your advantage. Social media can be consuming but it can also be a tool for success.
Ensure you have your elevator speech ready before any networking opportunity.
Are the activities that you participate in supporting your purpose? Are you wasting your time or are you aligning with your goals? Choose activities, committees and projects that help define your brand. Ensure the things that you are involved in are helping support your purpose because they are defining your brand.
The attached slides are formatted to include the presenters notes.
Description
The audience will analyze how to purposefully manage their professional brand by the conclusion of the presentation. The audience will illustrate the impact a professional brand has on their career by the conclusion of the presentation.