Professional Identity in Nursing: Bridging the gap between nursing's professional identity and the profession's brand image
Abstract
Professional Identity in Nursing is a "sense of oneself, and in relationship with others, that is influenced by characteristics, norms, and values of the nursing discipline, resulting in an individual thinking, acting, and feeling like a nurse."
Webinar presenters will outline the persistent problems restricting nursing's influence as expert leaders in their discipline. Research findings will be used to explain the dichotomy of nursing's professional identity and its inconsistent brand image. Presenters will offer strategies for creating a preferred brand image for the nursing profession while cultivating a clear understanding of professional identity for nurses.
Learning Outcomes:
- Explain the dichotomy of nursing's professional identity and its inconsistent brand image
- Discuss threats to nursing as an influential discipline of health experts and leaders.
- Outline a comprehensive strategy to solidify the nursing profession's external brand image while actively cultivating the internal professional identity of nurses.
This webinar is part four of a five-part series seeking to define professional identity and professionalism in the nursing discipline.
Notes
Audience: All Nurses
This item record contains an embedded video.
Video Length: 1 hour, 2 minutes, 5 seconds
This item record represents a recording of a live webinar held at a previous date. Any references to audience participation, login codes, etc. are no longer applicable.
Sigma Membership
Unknown
Type
Presentation - Webinar
Format Type
Text-based Document, Video Recording
Study Design/Type
Expert Opinion (nationally/internationally recognized)
Research Approach
N/A
Keywords:
Professional Identity in Nursing, Bridging the Gap, Professional Image, Brand
Recommended Citation
Brewington, Janice G.; Robinson, Marlo D.; Godsey, Judi Allyn; and Hayes, Tom, "Professional Identity in Nursing: Bridging the gap between nursing's professional identity and the profession's brand image" (2020). Professional Identity in Nursing Webinars. 1.
https://www.sigmarepository.org/pin_webinars/1
Publisher
Sigma Theta Tau International,International Society for Professional Identity in Nursing
Version
Publisher's Version
Video/Audio Streaming
Rights Holder
All rights reserved by the author(s) and/or publisher(s) listed in this item record unless relinquished in whole or part by a rights notation or a Creative Commons License present in this item record.
All permission requests should be directed accordingly and not to the Sigma Repository.
All submitting authors or publishers have affirmed that when using material in their work where they do not own copyright, they have obtained permission of the copyright holder prior to submission and the rights holder has been acknowledged as necessary.
Review Type
None: Educational Material, None: Reputation-based Submission
Acquisition
Publisher-submission
Date of Issue
2020-12-16
Full Text of Presentation
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