Other Titles

SigmaCast Episode 10

Abstract

This episode we will be discussing the need for professional identity and brand recognition in nursing when working with the public and other health care professionals. Differences in professionalism and professional identity in nursing will be discussed. Brand theory and strategic brand management for the nursing profession will be examined.

Episode Details:

Host: Matthew S. Howard, DNP, RN, CEN, CPEN, CPN: Director of Scholarship Resources, Sigma

Guest Speakers:

  • Nelda Godfrey, PhD, ACNS-BC, RN, FAAN, ANEF, is a Professor and Associate Dean, Innovative Partnerships and Practice at the University of Kansas School of Nursing
  • Kary Weybrew, MSN, RN, is a Campus Assistant Director at American Career College
  • Judi Wheatley Godsey, PhD, MSN, RN, is a Assistant Professor and Director of Nursing & Interprofessional Research Collaborative at Northern Kentucky University
  • Tom Hayes, PhD, is Dean of the Williams College of Business at Xavier University

Notes

This item record contains an embedded audio file.

Episode Length: 50 minutes

The episode references are attached to this item record as a PDF file.

Author Details

Nelda Godfrey, PhD, ACNS-BC, RN, FAAN, ANEF, Professor and Associate Dean, Innovative Partnerships and Practice at the University of Kansas School of Nursing; Kary Weybrew, MSN, RN, Campus Assistant Director at American Career College; Judi Wheatley Godsey, PhD, MSN, RN, Assistant Professor and Director of Nursing & Interprofessional Research Collaborative at Northern Kentucky University; Tom Hayes, PhD, Dean of the Williams College of Business at Xavier University Host: Matt Howard, DNP, RN, CEN, CPEN, CPN: Director of Scholarship Resources, Sigma

Sigma Membership

Unknown

Lead Author Affiliation

Sigma Theta Tau International, Indianapolis, Indiana, USA

Type

Other

Format Type

Audio Recording, Text-based Document

Study Design/Type

Expert Opinion (nationally/internationally recognized)

Research Approach

N/A

Keywords:

Brand Theory, Nurse Brand, Career Development, Professional Identity, Self-concept, Workforce Issues, Professional Boundaries, Nursing Ideals

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Publisher

Sigma Theta Tau International

Version

Publisher's Version

Video/Audio Streaming

Rights Holder

All rights reserved by the author(s) and/or publisher(s) listed in this item record unless relinquished in whole or part by a rights notation or a Creative Commons License present in this item record.

All permission requests should be directed accordingly and not to the Sigma Repository.

All submitting authors or publishers have affirmed that when using material in their work where they do not own copyright, they have obtained permission of the copyright holder prior to submission and the rights holder has been acknowledged as necessary.

Review Type

None: Educational Material, None: Reputation-based Submission

Acquisition

Publisher-submission

Full Text of Presentation

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